THE FIRST COLLECTION — SIZES S–XXL

THE VELUNO MATERIAL STORY

Why bamboo?
Start with the feel.

For the layer closest to you,
the material matters.

01 / A SOFTER START

We wanted a first layer
you’d look forward to wearing.

Not another loud waistband. Not another drawer full of compromises. We started with a simple question: what would make an everyday essential feel a little more considered?

Our answer starts with viscose made from bamboo. A regenerated cellulose fibre with a smooth feel, fluid drape and natural affinity for moisture. The beginning of a softer everyday.

Close-up visual study of fine espresso and charcoal jersey folds

02 / THE FEELING COMES FIRST

Soft to the touch.
Easy on the day.

01

Smooth, fluid softness

Viscose lends itself to a fine, soft jersey that drapes naturally against the body.

02

Absorbent and breathable

Cellulosic fibres absorb moisture. Airflow also depends on the weight, knit and blend of the finished fabric.

03

A clean, considered fit

Our design pairs a tonal waistband with a close silhouette. Stretch and recovery will be verified through sample testing.

03 / FIND YOUR KIND OF COMFORT

Different fibres.
Different feelings.

There’s no single best fabric for every day.
Here’s why we’re developing ours around bamboo-derived viscose.

OUR MATERIAL DIRECTION

Bamboo-derived
viscose

A smooth, fluid feel with moisture absorption. Chosen for the softness we want in an everyday first layer.

For a soft, draped feel.
THE FAMILIAR CLASSIC

Cotton

A plant fibre with a familiar, often more structured hand-feel. Its comfort and drying behaviour depend on the knit and finish.

For a classic cotton feel.
THE PERFORMANCE OPTION

Polyester

A synthetic fibre often used in sportswear. Engineered fabrics can move moisture and dry quickly; the construction matters.

For purpose-built activewear.

General fibre characteristics, not comparative test results for VELUNO. Final blend, performance and care details will be confirmed before launch.

04 / THE WHOLE STORY

Thoughtful by design.
Clear by choice.

Bamboo is the starting plant. Viscose is the fibre made from its cellulose. Turning one into the other takes processing—and that process matters.

We’re working toward verified sourcing and clear composition. We won’t call a fabric sustainable, antibacterial or better for your health simply because it started as bamboo.

Read the material sources +

Textile Exchange: manmade cellulosic fibres ↗
FTC: understanding bamboo fabrics ↗
CottonWorks: fabric construction and moisture management ↗

YOUR EVERYDAY STARTS HERE

Get closer to comfort.

Explore the collection ↗

The Everyday Boxer

THE COLOUR STUDY / ANIMATED PRODUCT FILM

Your bag

Find your fit.

Measure around your natural waist, keeping the tape relaxed and level.

Body measurements
SizeWaist (in)
FITMid-rise, close to the body
INSEAM5 in

Proposed sizing, subject to sample fit testing. Final garment measurements will be confirmed before orders open. Model measurements are not available for AI imagery.